Kärnten Werbung is the central provincial tourism organization for the vacation region of Carinthia. As an innovative and reliable partner in the network of the Carinthian and Austrian tourism and leisure industry, we are committed to making Carinthia visible, tangible and bookable both nationally and internationally.
Market development long-distance markets
Full-time | Location: Klagenfurt am Wörthersee
Start: from January 2026 | Markets: Great Britain, USA and Arab countries, potentially the Netherlands
To strengthen our team, we are looking for a communicative personality with a flair for trends and markets, enthusiasm for media work and enjoyment of networking to strengthen Carinthia as a vacation destination. In this role, you will represent Carinthia in the media and tourism world, implement creative marketing and PR measures and act as a central interface between market partners and Carinthian providers.
You can look forward to varied tasks – from the development of market-oriented strategies and content creation to media and B2B events and active support for tourism partners – which you can drive forward with personal responsibility and as part of a team. A high willingness to travel and enjoy active networking are essential prerequisites.
Your tasks
- Active development and expansion of contacts with tourism and media partners, regular contact maintenance; contact point for concerns of these market partners
- Initiating booking-related collaborations between the above-mentioned market partners and Carinthian providers
- Inviting market partners to and supporting them on press and information trips, B2B workshops, etc.; linking Carinthian providers with market partners
- Conception and implementation of marketing, sales promotion and PR activities, partly in cooperation with external agencies
and/or Carinthian businesses - Advising Carinthian businesses on their market development, joint activities on the market and active sales to tourism partners
- Joint development of market-relevant travel programs with businesses and Carinthian stakeholders
- Market observation incl. potential analyses, creation of marketing plans based on data
- Development and implementation of market-specific B2B and B2C marketing activities such as (online) campaigns, B2C newsletters, etc.
- Success monitoring and reporting of the implemented measures
What you bring with you
- Professional background: Several years of professional experience in tourism, hotel industry, (tourism) sales
- Networking & cooperation: Enjoy actively building and maintaining contacts (tour operators, media, cooperation partners) as well as a confident demeanor
- Knowledge of the relevant long-distance markets and processes in tourism sales (or international tourism)
- Communication & media: Confident in dealing with media work & storytelling, very good text and presentation skills (online & offline), strong communication skills and persuasiveness, knowledge of media work and media landscape
- Working style: Hands-on mentality, organizational skills and ability to work independently.
- Languages & technology: very good knowledge of German and English (country-specific languages an advantage), good IT skills
- Flexibility & mobility: high willingness to travel, willingness to work outside office hours, driving license B.
What you can expect
- Interesting tasks & strong partners: Varied projects with a dedicated team and leading partners from tourism, business and media
- Modern office: Inspiring working environment in Klagenfurt – promotes creativity and collaboration
- Flexible working conditions: Flexitime model and possibility of one home office day per week
- Tourism insights: internal events, project days and training courses in the Carinthian regions
An annual gross salary from approx. EUR 45,000 is envisaged for this exciting role.
The salary package includes numerous benefits and is dependent on qualifications and experience.
If you are interested and would like to work in Carinthian tourism, we look forward to receiving your application!
Send your documents by e-mail to: hr@kaernten.at
