Marketing Department Head (m/f/d)
About the Position
Do you want to do more than just take over a marketing department—do you want to visibly drive its growth?
As Head of Marketing, you’ll have the creative freedom to rethink structures, processes, and marketing initiatives—and, together with your teams, create a marketing strategy that reaches our customers and measurably contributes to the company’s success.
To achieve this, we’re looking for a strong leader who provides direction, sets clear priorities, and delegates responsibility. You challenge the status quo, drive change, and inspire
your teams to explore new paths together. Your goal: a marketing department with clear structures, strong teams, and measurable impact.
Your Responsibilities
- You will lead and develop our marketing teams in the areas of graphic and copy design and product content/CMS, both technically and organizationally, and create structures that enable your teams to work efficiently and successfully
- You are responsible for the operational performance of the entire marketing department—from planning and prioritization to the successful execution of our campaigns
- You will manage resources, capacities, and priorities across all departments and ensure that initiatives are implemented efficiently, on time, and to a high standard
- You ensure that our marketing initiatives are tailored to our target audience, sales-oriented, and measurably successful
- You constructively evaluate existing structures, processes, interfaces, and responsibilities and continuously develop our marketing organization
- You’ll drive digital transformation, automation, and the use of AI to streamline processes and make our teams even more effective
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Based on performance data and insights, you continuously optimize initiatives and make well-informed decisions
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Together with Sales and other departments, you ensure that marketing and sales goals are closely aligned
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You manage external agencies and service providers and make cost-effective decisions about which services should be provided internally and which should be outsourced
Your Profile
- You have several years of leadership experience in marketing, marketing operations, or an agency setting, and have successfully led and developed a team of at least 15 employees
- You are a clear, engaging, and motivating leader who provides direction, holds people accountable, and inspires others to embrace change
- You don’t simply accept the status quo: You have a drive to innovate, challenge existing structures, and have the courage to break new ground
- You combine a deep understanding of modern, cross-channel marketing with a clear eye for sales, customers, and profitability
- Even when juggling multiple tasks simultaneously, you maintain a clear overview, set clear priorities, and make decisions
- You tackle challenges with a hands-on, solution-oriented approach and consistently see projects through to completion
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For you, digital tools, automation, and AI are an integral part of modern and effective marketing
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Ideally, you have experience with PIM, CMS/page builders, Adobe, DAM, Canva, ClickUp, Airtable, HubSpot, or analytics tools. You’ll quickly and independently familiarize yourself with our customized system landscape and in-house developments
Our Benefits
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Company car, also for personal use
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State-of-the-art IT equipment for a modern, digital way of working
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Your time, your pace: We offer flexible start times between 7:00 a.m. and 9:30 a.m. and 30 vacation days to relax and recharge
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Internal and external training for your personal development
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A contribution to your pension plan starting on your first day of work and above-average contributions to your company pension plan
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Employee cafeteria with fresh dishes ranging from currywurst to falafel bowls
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All-inclusive: fruit, water, cappuccino, and more
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Company-owned gym, yoga, and running group to support your health
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Job, Bike, Go! With our Jobrad bike leasing program, you can ride to work in an eco-friendly way—and keep riding in your free time
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Employee discount on our vacation packages for you and your family
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Corporate benefits with discounts, e.g., on fashion, leisure, tech, and cell phone plans
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Company parties and after-work events to foster a sense of community beyond the workday
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New company building with free parking and good public transportation access
Job Posting Details
Department: Marketing
Employment: Full-time
Job ID: RA-BLM-260826
Career Level: Manager
Start Date and Application Deadline
The start date is flexible, but we aim to fill the position as soon as possible. We will continue to seek suitable candidates as long as the position is posted on our careers page.
Address
Reisen Aktuell GmbH
In den Weniken 1
D - 56070 Koblenz
